Objective: The owner of a small vendor shop wanted an identity that matched the quality of his food. He specialized in barbequing tri-tip cuts and seasoned chicken, and needed something that suggested his homemade recipes were hot and spicy.

Solution: Cool Papa always referred to his food as his "Q", so we used that as a basis of his logo. Using warm gradients to suggest the heat of barbequing and bold outlines of letterforms, Papa's Q was born and implemented as a very memorable logo.