Objective: Underarmed is a new online company that sells protective undergarments and wanted a brochure that would appeal to women in the airline industry. The brochure had to look professional but be very attractive.

Solution: Learning that traditional navy blue is the airline industry standard color, we used it throughout the brochure. We also used several female models and product shots to indicate whom the brochure was for and the benefits of purchasing Underarmed garments.