Objective: Working on a children's educational magazine, Lego needed an ad for their dinosaur collection. They wanted something eye-catching and appealing not only to children, but to parents and educators as well.

Solution: Using bright reds and yellows we were thinking about the primary colors Lego uses on their regular line of products. We also used some dinosaur themed fonts and jagged rock-like edges for the frame around the products to emphasize the Jurassic era.